Sparking young minds since 1884

With a clean and simple design language, our products encourage and open up a whole universe of fun, where the only limitation is their own imagination. This is a play-philosophy we base all our products on, and it’s one that we’ve stayed true to since the birth of our company.

Play can create a better world. Literally.

We want to give everyone a happy childhood, but we want to give everyone a bright-looking future too. So, all of our wooden toys are made from traceable wood coming from responsibly managed forests.

Our products stimulate children of all ages…

Through play, growing bodies and brains get all the stimulation they need to develop. That’s why all our toys are designed to support each stage of a child’s development.

…even the ones that refuse to grow old

We just turned 130, yet we feel more vital than ever. And that’s a good thing when working with toys. Because just as play develops children, play has developed us as a company. Giving us decades of knowledge that goes into every product we make.